2934669 First Lady Betty Ford became an unembarrassed advocate of early detection and breast cancer awareness. On November 7, 1975, she answers reporters' questions during a tour of the Guttman Institute for Early Detection of Breast Cancer in New York City. November 7, 1975. Photo by Karl Schumacher; (add.info.: First Lady Betty Ford became an unembarrassed advocate of early detection and breast cancer awareness. On November 7, 1975, she answers reporters' questions during a tour of the Guttman Institute for Early Detection of Breast Cancer in New York City. November 7, 1975. Photo by Karl Schumacher); Everett Collection.